Why is it essential? 

 

In business, we all strive for growth!

That means we work hard to acquire more contacts, close more deals, hire more employees, and develop more products.

 

Growth is good!

But a growing business is also a challenging business because as you grow so does the amount of data that needs to be connected, organized, and distributed to a large number of people in a variety of departments.

 

Contacts that could have been opportunities are forgotten. Information gets lost. Miscommunication happens. Processes slow down. Customers and employees get frustrated.